Full Publication on Tecnológico de Monterrey
By Camilo Andrés Mora Quiñones
This dissertation is concerned with the development of three studies that aim at developing a better understanding of the evolution of the grocery retail landscape in a megacity. Urban areas like Mexico City are significant for businesses since they concentrate wealth and business opportunities. The grocery retail landscape in Mexico City is composed of approximately 90.000 grocery retail (GR) stores that are classified into three categories: modern channel stores (MCS), convenience chain stores (CCS) and nanostores, configuring a fragmented market in which all three types coexist.