July 15, 2019
CNN quoted Dr. Josué Velázquez Martínez’ research sponsored by Coppel in México. Are consumers aware of the environmental costs of fast-shipping? Would consumers be willing to delay some days for home deliveries to reduce carbon emissions? are some of the key questions that motived this green delivery project where the results showed that 52% of consumers were willing to wait longer when told at checkout that slower shipping would save trees.